|It was a busy weekend for the panda family here in New Zealand. The campaign that I am currently running – Ocean:Views – launched on December 1st (first day of spring here!) and wraps up on World Oceans Day, June 8, 2011. As part of the promotion for this competition, we organized a stunt up in Auckland using a beautiful giant gilt picture frame. It was the same one that we used for the campaign launch in Wellington. It was Auckland Anniversary weekend and everyone was out along the waterfront, enjoying the time with family and friends. The giant frame was the focal point for the campaign and was intended to invite people to get creative and enter the competition by producing a creative work celebrating New Zealand’s oceans and New Zealanders’ unique connection to New Zealand’s seas. |
The weekend started with a pile of meetings with various museums and galleries. By Friday evening, Pete had joined me at the hotel and we feasted the evening away at a yummy Italian eatery with some of my colleagues. The calm before the storm.
When Sunday morning rolled around, we were all ready to spend the day greeting passersby, taking pics of people with the panda, and handing out flyers (printed on FSC certified paper, of course!) Tourists and kiwis alike flocked to the panda like moths to a flame and we were incredibly pleased with the amount of attention we were getting. At one point the city’s new mayor paid us a visit and had his picture taken with me in the frame. Yup - that’s me standing next to him in the big fluffy panda suit ;)