Who are New Zealanders? That was the question of the day and when I met with our market research agency, it was the topic of their presentation. It was interesting to note that of the four of us in the room, only one was an actual kiwi! The other three were from
The main message that was conveyed through their presentation is that New Zealanders are incredibly proud of their country. According to a poll run by the Gallup Organisation, they are ranked the 8th happiest country in the world. And so they should be. These little islands tucked away in the Southern Hemisphere have much to be proud of. If you don’t believe me, check out my previous blog postings!
While they may not always practice what they preach (environmentally speaking), they are often heard talking up their “greenness”, particularly to outsiders. Sadly,
From what I’ve noticed, kiwis are generally friendly, outgoing, and pretty laid back. There is actually a book (that I have yet to read but have taken out of the library) called 8 Tribes. This book “calls an end to the myth of the typical New Zealander and gives us a new vocabulary to talk about